Hello, I’m Liam Flowers 🚀
I’m a Program & Product Leader specializing in growth strategy, experimentation, and e-commerce experiences. With over 15 years of roles spanning Microsoft, Xbox, and Babbel, I’ve helped scale global products, optimize user journeys, and drive high-impact business decisions rooted in data.
From leading multimillion-dollar e-commerce optimization programs to shaping onboarding and retention flows across platforms, my work blends sharp business insight with user-first design thinking. I love to come up with testable solutions to ambiguous problems and I build cross-functional momentum to bring them to life. Whether you’re growing your subscribers or making it easier for users to convert, I bring a love of products to every project that customers can feel with every interaction.
A little more about me…
- 💼 Work life: I’ve always loved innovation and delighting customers. My career began in retail, where I created the foundations of my professional trajectory by turning technology purchasers into brand evangelists. I want them to love the products as much as I do, which is how I got into Product roles.
- 🏡 Outside of work: I’m a painter, problem-solver, and tinkerer. I take things apart for fun and if I can mod them to be better before I reassemble, I’ll feel deep satisfaction. I’m also a US citizen working nomadically in Europe, and ready to set down roots when the opportunity is right.
⬇️ Here’s a deeper dive on the kinds of impact I bring ⬇️
Digital Strategy & Growth Consulting
- Product & Program Management – End-to-end ownership of feature delivery, roadmap execution, and cross-functional collaboration to ship impactful work with clarity, speed, and measurable outcomes.
- Product Marketing & GTM Strategy – Helping businesses refine their messaging, positioning, and launch strategies.
- Experimentation & A/B Testing – Consultation on configuration and analysis of A/B tests for businesses, delivering product and audience insights to drive revenue and optimize the customer experience.
- E-Commerce Optimization – Improve conversion rates, checkout flows, and overall UX for online stores and app experiences.
- Content Strategy – Drive organic growth with compelling content that keeps your customers coming back for more.
Content Creation & Management
- Blog Writing & Thought Leadership – Ghostwriting or personal brand building for executives. Highly skilled editor and author of industry papers, email and newsletters.
- Social Media Strategy – Managing and optimizing social accounts (TikTok, Instagram, LinkedIn, YouTube).
- Video & Short-Form Content Creation – Editing and scripting engaging Reels, TikToks, and YouTube Shorts.
- Newsletter & Email Marketing – Creating and managing email campaigns using platforms like Mailchimp, Klaviyo, or any other authoring platform.
Design & Branding
- Graphic Design (Logos, Social Graphics, Web Assets) – Proficient in Photoshop, Illustrator, Procreate, or Canva. Expertise is in UX best practices to optimize click through, also knowledgeable in design generally.
- Presentation & Pitch Deck Design – Helping businesses and professionals refine their presentations.
Business Consulting & Operations
- Freelance & Small Business Operations – Helping solopreneurs, small businesses, and enterprise teams streamline programs, processes, and pinpoint optimization opportunities.
- Project & Program Management – Offering experience to businesses that need structured execution, not just organization. This is where the data you collect gets put to work.
- Market Research & Competitive Analysis – Researching industry trends, competitor moves, and customer behavior.